Itura, derived from the Yoruba word for "comfort," encompasses the essence of finding solace and joy in the face of adversity. Inspired by my personal journey of healing after the loss of my mother, the Itura Collection aims to uplift spirits, promote positivity, and support patients with kidney disease in Nigeria through profit donations.

The inception of this unique collection arose from a period of deep reflection, where I battled against the clutches of depression. Determined to regain my happiness, I embarked on a mission to explore activities that brought me joy. Among them, dressing up and sharing my knowledge of men's fashion stood out as transformative experiences.

As I took to the streets of London, adorned in vibrant, colourful suits, an incredible phenomenon unfolded. The energy of the city seemed to shift, and strangers couldn't help but be drawn to the kaleidoscope of hues I wore. From their smiles and admiring glances, I could sense the positive impact these colours had on their emotions. I vividly recall an incident in Birmingham city centre where a driver, unfazed by the traffic, halted his car just to appreciate the allure of my purple suit. Another memorable encounter involved a tourist and her family from Mexico, who, after intently observing me for some time, approached with a request for a photograph. These encounters with strangers' happiness became the catalyst for my own healing process.

The exchange of positive energy between myself and those around me proved to be transformative. Amidst the challenges I faced, witnessing the effect of my artistic expression on people's moods offered a glimmer of hope and a renewed sense of purpose. It was during this period that a reader requested an article on colours that could help combat depression, prompting me to delve deeper into the psychology of colour and its profound effects on human emotions. This realisation sparked a powerful idea: if I could bring smiles to people's faces through my personal style, why not extend this impact on a larger scale? Thus, the Itura Collection was born, with its core mission of spreading happiness, comfort, and relaxation. The collection celebrates the significance of colours, playfulness, and positive energy in our lives, emphasising their ability to uplift and inspire.

However, the Itura Collection is not solely about fashion; it represents a heartfelt endeavour to make a difference in the lives of those affected by kidney disease. Having experienced firsthand the challenges of raising funds for my mother's treatment, I understand the arduous journey these patients and their families face. Some of the profits generated from the collection will be directed towards supporting these individuals, offering them a glimmer of hope during their darkest times.

In conclusion, the Itura Collection is a testament to the power of colours and their ability to bring comfort and happiness. Through this collection, I aim to share the joy I have experienced and contribute to the well-being of kidney disease patients in Nigeria. Together, let us embark on a journey that radiates positivity, uplifts spirits, and puts smiles on the faces of those who need it most.

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